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Re-Engergizing an Aging Brand: A Birthday Campaign
Relationshits & Giggles / This Thing I Call a Job?

Re-Engergizing an Aging Brand: A Birthday Campaign

Planning a birthday event is akin to strategizing a product launch. In this case the product was “26-YEARS-YOUNG” and the CLIENT/BRAND was “Vee Brothwell.” Similar to American Idol, which is well into its 14th season, Vee was approaching her 26th. And all marketers know that with age comes fatigue. We couldn’t have that. We’ve all seen … Continue reading

Nat’s Internet Time Suck: Article Skimmers vs. Book Readers
Boob Tube / This Thing I Call a Job?

Nat’s Internet Time Suck: Article Skimmers vs. Book Readers

They say article skimmers are just as cultured as book snobs. Feel free to lightly read the links below in this week’s roundup. Happy Monday, everyone! What I’m reading: Making new friends as an adult is hard. Can we discontinue the “best friend?” Confessions from a child spa client. Which gym membership do you have? … Continue reading

Nat’s Internet Time Suck: “You Do You” and the Power of “Done”
Boob Tube / This Thing I Call a Job?

Nat’s Internet Time Suck: “You Do You” and the Power of “Done”

I finally explored the world of 4Chan. Links read are not included. Have a great weekend! What I’m reading: When “Yes.” means no and “no, totally” means yes. “You do you.” The most frightening thing I’ve ever read on the NY TIMES. Los Angeles got new visual parking signs. Summer movies to watch, stream, or skip. This … Continue reading

Nat’s Internet Time Suck: THIS IS NOT AN APRIL FOOLS DAY JOKE
Boob Tube / This Thing I Call a Job?

Nat’s Internet Time Suck: THIS IS NOT AN APRIL FOOLS DAY JOKE

“April Fools Day is for people who aren’t funny.” – boyfriend Josh On that note… (no jokes below) What I’m reading: LIVE-ACTION MULAN. The debate over Kimmy Schmidt’s Dong. Why I need to stop following all the Minimalistic Pixie Dream Girls on Instagram. Does your tote bag say how much you love books? My favorite film … Continue reading